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The Koi Story

Experience the Difference

Koi Salon began as the "child" of Gena and Sean Sands and officially opened its doors to the community of Jacksonville in 2012. Through dedication, hard-work, and a multitude of talent, Koi Salon continued to grow and shine over the years.

In 2018, husband duo, Matthew and Jonathan Willis, moved to the area in order to be closer to Jonathan's family.  Coming from Nashville, TN with 11 years of experience, Matthew had fears of not finding a salon-family like the one he was leaving behind. However, upon meeting Gena, Sean, and the "Koi Squad," all fears melted away, as Matthew knew then that this was exactly where he was meant to be.
When it was time for Gena and Sean to begin the next chapter of their lives, a proposition to transfer powers presented itself, and Matthew (quite literally) jumped at the opportunity to fulfill his dream of one day owning his own salon. While technically under new ownership, Koi Salon continues with the same mission as before --  to uplift the human spirit by inspiring everyone to illuminate their inner beauty by enhancing their outer beauty.


Our passionate team of designer stylists, colorists, and makeup artists, aim to provide the best in salon & hair care services that enhance, inspire, and promote wellness from the outside in. We believe that coming to the salon should be all about the experience, and here at Koi Salon you’ll find a laid-back, luxurious atmosphere, paired with unmatched enthusiasm and true dedication from our team!

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